Living Amazon Mechanism

The overarching goal of the project is to protect the Amazon rainforest by strengthening Amazon socio-biodiversity organizations, businesses, and supply chains, promoting a development model in the Brazilian Protected Areas System in the Amazon that empowers conservation stewards (ILPCs) by combining conservation with income generation. The estimated improvement of the effectiveness of protected areas (Resex, RDS, Flotas and APAs – IUCN categories IV and VI) reaches 11.9M hectares and provides global environmental benefits. <br>
The project strategy to achieve this goal is to use a non-grant instrument to support a common financial instrument in Brazil (CRA - agribusiness receivables certificate) innovatively, for the first time for sustainable production in the Amazon and leveraging Natura (Brazilian major cosmetic industry) strong and trusting relationship of 20 years built with local cooperatives.